“Canva is great for a team with no devs. Webflow is what we use when things actually need to work.”
This issue of Redeployed is brought to you by Tecla: Figma and Canva can spin up a site in minutes. Webflow is what teams use when the site actually needs to work. CMS logic, real data, accessibility, SEO, and systems that scale don’t come from prompts alone.
Tecla helps you hire Webflow developers who live in that middle ground, fluent in design, strong in engineering, and comfortable working alongside AI to ship production-grade sites without bloating headcount.
The homepage is the new front line. Everyone wants to own it.
This month, both Figma and Canva launched AI website builders. Not templates. Not design mockups. Full builds, generated from prompts and editable in their respective platforms. Two of the most popular design tools on the internet are now claiming they can skip development altogether.
Just describe the site. Pick a vibe. The AI will scaffold the structure, add the images, write the copy, and ship a live version.
Sounds familiar, right?
Webflow has been walking this path for a while. And now it finds itself flanked on both sides, by a visual design tool on one end and a content marketing juggernaut on the other. Both Figma and Canva are trying to leapfrog the dev layer entirely. And the pitch is clear: faster sites, fewer handoffs, more control.
So the obvious question is: should Webflow be worried?
Maybe. But not in the way it might seem.
The truth is, Figma’s AI Sites and Canva’s Magic Sites are not really targeting the same audience. Not yet. They’re not going after the startup founder rebuilding their landing page for the fifth time. They’re going after the non-technical marketer who needs to get a new campaign live by Friday. They’re built for speed, not structure.
Ask any senior Webflow developer what sets Webflow apart and they won’t talk about templates or text prompts. They’ll talk about CMS flexibility. Custom logic. Live data integration. Accessibility compliance. SEO configuration. Component libraries that scale across hundreds of pages. In short, real infrastructure.
None of that is what Figma or Canva are offering. At least not yet.
What they are offering is speed. Real-time, one-click, brand-consistent speed. And that alone will be enough for a lot of use cases. Internal pages. Event microsites. Branded presentations disguised as websites. Static shells with the illusion of depth. For many teams, that’s more than enough.
But when complexity shows up, they will hit the wall. Fast.
The teams sticking with Webflow aren’t just choosing a tool. They’re betting on scalability. But scale needs people, not just features. That’s why we’re seeing more companies pair Webflow’s logic and CMS capabilities with nearshore engineers who already know how to design, ship, and optimize in Webflow. These developers work in your time zone, speak fluent design, and can move at the speed AI now expects. See how teams are scaling Webflow production without scaling headcount.
That’s where Webflow still holds the high ground. Not because it is harder to use, but because it was designed for real developers and serious content teams. Its new logic layer, CMS capabilities, and increasingly agentic assistant mean it can live deeper in the stack. It is not a shortcut. It is a platform.
And that difference matters.
Figma and Canva are trying to democratize web creation. Webflow is still trying to professionalize it.
There is room for both. But they are not the same.
So the real question is not whether Canva and Figma will beat Webflow. It is whether Webflow can grow down-market faster than Canva and Figma can grow up.
More to come...
– Gino Ferrand, Founder @ Tecla